Authentic Beauty Concept products offer pure ingredients from carefully selected origins and vegan formulas, free from sulfates and silicones. It’s not just about what’s on the inside. Authentic Beauty Concept is focused on ensuring the packaging and materials are as Sustainable with true integrity. Join the #Autheticbeautymovement
Time for more hydration! Hair, like skin, needs continuous moisture. We were inspired by our favourite summer fruit, mango, because of its antioxidant properties and basil, known for its soothing and purifying properties. We then combined mango and basil extracts and created the perfect hydrating formula to regenerate and revitalise hair.
Hydrate Lotion

Authentic Beauty Concept’s lightweight Hydrate Lotion provides shine and helps to protect the hair from blow-dry damage.

Key Benefits:

  • Helps fight frizz and leaves hair supple & manageable
  • Protects the hair from blow-dry damage & improves comb-ability
  • Features mango and basil known for their hydrating & soothing properties


Free from micro plastics, mineral oil, parabens and silicones. Registered with the Vegan Society. Gluten-free.