Authentic Beauty Concept products offer pure ingredients from carefully selected origins and vegan formulas, free from sulfates and silicones. It’s not just about what’s on the inside. Authentic Beauty Concept is focused on ensuring the packaging and materials are as Sustainable with true integrity. Join the #Autheticbeautymovement

Authentic Beauty Concept’s Deep Cleansing Shampoo is a pleasant purifying cleanser that removes impurities and greasiness.

Key Benefits:

  • Free from sulfate surfactants, parabens & silicones
  • Purifying cleanser for all hair types
  • Removes impurities & greasiness

Free from micro plastics, mineral oil, parabens, SLS/SLES sulfates and silicones. Registered with the Vegan Society. Gluten-free.